Since I came online in early 2007, I’ve used a lot of marketing methods to promote website. Some worked, and some didn’t. I learned it the long-hard way but I took it as lessons. These are the factors that I think the basic of Internet Marketing

1) Focus on your content

I believe, the quality of a website is measured from its content. So, the most important tool of Internet Marketing is your content. If you provide your content with originality and with high quality (content or products, if you run an E-Commerce site), people will naturally come to read and visit your site. They will even recommend it to friends. Other websites owners will want to link to your content and this will help increase your search engine ranking

2) Consistency is the Key

Always remember that Internet Marketing is not a one-shot deal and do not require consistent effort from you. It is something that you have to do on a regular basis. You have to varies the technique, try to be creative and not depending on one technique. Competition is getting really tough with millions or even more websites have emerged these days.

3) Make a List

Organize and write everything you want to do in a list. Try to mix a lot of marketing techniques in that list. The risks are too high if you put all eggs in a basket. Let say, you are high on Google’s Ranking, you maybe no. 1 now but once Google update their algorithm, you might go further downward. You may loose more than 50% of your visitors. Review you competitors strategy and copy what they have done. Consider both paid and ‘free’ techniques For example:

• Banner Advertising
• Search Engine Optimisation Services
  
• Article Marketing
• Email Marketing
• Pay Per Click advertising
• Joining Forums and Communities (of course, no spamming activities)

4) Measure your Results

Always remember to track and measure all your internet marketing activities, it is for you to know which ones work and which ones don’t. Monitor your web statistics or web logs regularly to get clear idea of the most effective Internet Marketing strategy for you. Only by looking at these statistics can you assess how well your internet marketing techniques are doing.

If you like this post then please consider subscribing to my full feed RSS. You can also subscribe by Email and have new posts sent directly to your inbox.