Google

This post is about search engine optimization or its abbrv. SEO. It is not about black magic or anything else related to it

It is anyone’s dream to be on top of Google SERP for any keywords exists, I am one of them and I admitted that on my about page. Google contribute a lot in terms of traffic, but I’m not saying that they are the only hope. The ’science’ of getting traffics from Google or other SE is called Search engine optimization. SEO is simple (though I know a lot will criticize me about this statement), but it consumes a lot of time and energy (that is what I’m lacking of). It involves a lot of analyzing, from your target keywords to your competitors’ strategies analyzing.

We certainly don’t know about their algorithm (how they ranked website) precisely. What we can do is actually copy our competitors’ strategies and eventually make it to the top. I did exactly the same on my experimental blog: http://maricari-duit.blogspot.com and it is now ranked 1st on Google.com for terms: cari duit.

The fundamentals of Search Engine Optimization are:

• On Page Optimization
• Off Page Optimization

We just have to make sure that our website have both of these fundamentals strong. On Page Optimization involves optimizing our website with our target keywords. Remember to put our target keyword on thee title, post and footer. Just don’t overdo it or we’ll get penalize by Google. I’m not Google’s employees but I still believe this techniques help in SERP, based on experiments.

Whereas Off page optimization involves getting as many as quality links pointing back to your website with your target keyword being the anchor text. It looks simple but yet huge time needed to make it happen.

Where to get links?

This is where analyzing take place. I used this free tool: Online-utility to analyze my competitors’ off page optimization strategy. The tool will list the websites that pointing links to my competitors’ site, most of them are comments that my competitors left on blogs. What left for me to do is just copy the strategy by leaving a comment in the same site.

Technically, I will get the same juice as my competitors enjoyed. To beat our competitors, we just have to do slightly better than them. That’s the idea. If you don’t have time to do this on your own, you can always wend to SEO firm like SEO Toronto and let them do the job.

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I don’t know you guys but I couldn’t sleep nor eat without Google, at least for this moment. Because everything I did seems related with Google. I got traffics from them and Google is acted like they want to ‘own’ me and everyone else, with Adsense, AdWords, Alerts, Analytics, Internet browser, you name it, they have it all. Well, you probably heard of a term “keyword research”. Often mentioned as an important task to do before setting up your online empire.

I would like to share how I made my keyword research, again with the help of Google. There might be thousands of tools available out there for this purpose, but I still yet to find a tool that is similar to Google AdWords: Keyword Tool in terms of results quality. Since I’m going to be optimize my keyword on Google search results, it is better to turn to them for help

Keyword Research

This research is entirely for the getting-traffics-from-search-engine purpose. It is pretty much important to look at how competitive certain keywords are before deciding to jump into it. Why? Because there are certain keywords that may be unsuitable to compete with. It is unsuitable because there are too many competitors, it is still beatable though but it is impossible to get the results in short period of time. So, before deciding to compete with competitive keyword, why don’t we do a research on more less competitive keywords but are highly on demand.

Well, as I said earlier, for me, Google AdWords: Keyword Tool is the best tool to start with. It gives you enough information to decide whether or not to compete with those keywords. Type in the keywords you interested in, and Google AdWords: Keyword Tool will gives you the results of how many times people were “Googling” for it in the past and current month. Well, the tool doesn’t tell you which keywords are competitive and which are not, you still need your logical judgement.

If the keyword have high Approx. search volume, and less websites on the search engine results, that keyword might be the right one. I said it might be, because competitive is not measured entirely by the number of websites competing, it involves other factors such as the the urgency of the competing websites to update their optimization strategy.

The more frequent, the more competitive the keywords are. So, in this case of ‘unbeatable keywords in short period of time’, Search Engine Marketing or PPC Advertising (AdWords, etc.) is the absolute choice. So, head up to Google AdWords: Keyword Tool to do your own keyword research now Mind to share how you did your keyword research?

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