by Norhafidz on October 3, 2008
Promotional item mainly refers to merchandises that are used to promote your products or services. It is a part of guerilla marketing as told by Jay Conrad Levinson in his Guerilla Marketing book. Promotional items can be in the form of t-shirts, pens, mugs, umbrella etc. with your logo (or any kind of sign that help boost your presence) on it. This items are usually given away at conferences and seminars. One of the earliest promotional item in the US were commemorative buttons dating back to the election of George Washington in 1789.
Most promotional item is not expensive, therefore it obeys the Jay Conrad Levinson’s system of marketing on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. Most Problogger has been practicing this methods of promotional item as a way to market themselves. One clearly example is Shoemoney with his “superman-shirt” look-alike.
I read on John Chow’s blog where he distributed pens on conferences.
How to get this items
You can always check at your local store for promotional items or you can get it online. There are a lot of websites and reliable companies that doing it online at a reasonable prize. Googling the phrase “promotional items” will bring you to them.
Remember to use current technology as a tool to empower your business. That is one of Levinson’s principles of the foundation in Guerilla Marketing.
Stay alert with new updates from me by following me on twitter! Please consider subscribing to my full feed RSS. You can also subscribe by Email and have new posts sent directly to your inbox.
Add To the Conversation by Leaving a Comment
by Norhafidz on September 28, 2008
This post is about search engine optimization or its abbrv. SEO. It is not about black magic or anything else related to it 
It is anyone’s dream to be on top of Google SERP for any keywords exists, I am one of them and I admitted that on my about page. Google contribute a lot in terms of traffic, but I’m not saying that they are the only hope. The ’science’ of getting traffics from Google or other SE is called Search engine optimization. SEO is simple (though I know a lot will criticize me about this statement), but it consumes a lot of time and energy (that is what I’m lacking of). It involves a lot of analyzing, from your target keywords to your competitors’ strategies analyzing.
We certainly don’t know about their algorithm (how they ranked website) precisely. What we can do is actually copy our competitors’ strategies and eventually make it to the top. I did exactly the same on my experimental blog: http://maricari-duit.blogspot.com and it is now ranked 1st on Google.com for terms: cari duit.
The fundamentals of Search Engine Optimization are:
- On Page Optimization
- Off Page Optimization
We just have to make sure that our website have both of these fundamentals strong. On Page Optimization involves optimizing our website with our target keywords. Remember to put our target keyword on thee title, post and footer. Just don’t overdo it or we’ll get penalize by Google. I’m not Google’s employees but I still believe this techniques help in SERP, based on experiments.
Whereas Off page optimization involves getting as many as quality links pointing back to your website with your target keyword being the anchor text. It looks simple but yet huge time needed to make it happen.
Where to get links?
This is where analyzing take place. I used this free tool: Online-utility to analyze my competitors’ off page optimization strategy. The tool will list the websites that pointing links to my competitors’ site, most of them are comments that my competitors left on blogs. What left for me to do is just copy the strategy by leaving a comment in the same site.
Technically, I will get the same juice as my competitors enjoyed. To beat our competitors, we just have to do slightly better than them. That’s the idea. If you don’t have time to do this on your own, you can always wend to SEO firm like SEO Toronto and let them do the job.
Stay alert with new updates from me by following me on twitter! Please consider subscribing to my full feed RSS. You can also subscribe by Email and have new posts sent directly to your inbox.
Add To the Conversation by Leaving a Comment
by Norhafidz on September 8, 2008
There is no doubt that internet marketing is an effective way to reach your target costumers, but that doesn’t mean you have to totally banish the offline marketing methods in your advertising campaign. Though you are doing business online, offline methods does help a lot. The methods are varies, depending on your budget. If you have a lot of advertising budget, you can target your local media and buy ads on the television or radios stations.
Contrariwise, just target a simple and cheap marketing plan, for example, making business cards. You can even design and print it online and just wait for your business card at home. There are some online printing companies that actually do this job, where there charge only $9.95 for 50pcs. Don’t think of just business cards, you still can print your brand on pens and car’s sticker. This methods are quite powerful when you implement it in the right situation.
Say you have a blog about cars, and you are attending some of auto conferences in your town. These business cards and pens can be distribute during the conferences. Since those people are chasing the same niche with your blog, it can help increase your readerships and of course this need other factors like the quality of content and design layout of your blog. But, obliquely it’ll help expose your blog to others.
Implementing car’s sticker is another nifty idea to promote your business offline. Print out simple sticker which can attract people to actually go to your blog. Well, have you ever implement offline marketing technique for your blog or online business?
Stay alert with new updates from me by following me on twitter! Please consider subscribing to my full feed RSS. You can also subscribe by Email and have new posts sent directly to your inbox.
Add To the Conversation by Leaving a Comment
